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Baja Fresh today announced the unveiling of its revamped menu with the
addition of a section called
Lifestyle Choices, designed to provide low fat, high protein options with
nutritional information readily available on the menu and the concept menu
boards. Customers can see at a glance the protein, fat, calorie and fiber
content of the items offered on the new menu.
The high protein fare includes
the new Steak Picado, and Chicken Picado, as well as Side by Side Chicken
and a Salad and the popular Baja Ensalada. Lighter, low fat items include
two Bare Burritos, Enchiladas Verano, and Baja Style Chicken and Shrimp
Tacos. Additionally, in the western states, Baja
Fresh will continue to offer fresh Mahi Mahi in ensaladas and tacos. Each of
the items retains the same flavor that has earned Baja Fresh the highest
ratings in its category for freshness and flavorful food according to
Technomics, the leading restaurant industry research firm. High protein and
low-fat options have always been available at Baja Fresh, however, the new
menu makes it easier for customers by grouping items according to popular
diet regimens and by newly organized menu boards.
"People are bringing us their specific lifestyle and dietary needs," said
Greg Dollarhyde, President/CEO of Baja Fresh. "It's our job to offer dishes
that are nutritionally relevant and flavorful, and to provide information
about the protein, fat, calorie and fiber content so that customers can make
an informed
choice about what they are eating."
Baja Fresh, the innovative
leader in the Mexican Quick Casual segment, has made unique and flavorful
food a passion for more than a decade. Supporting the lifestyles of its
customers has been its Mission and the introduction of the new Lifestyle
Choices menu was a natural transition from the Lighten Up!
menu introduced last summer.
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