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Wild Oats Markets Responds to Customer Demand for Advice on Buying Safer Beef

Natural beef expert provides tips on safer choices


Wild Oats Markets, a leading national natural and organic foods retailer, provides valuable information to consumers about the safety of all-natural and organic beef as it relates to the first U.S. case of Mad Cow Disease (Bovine Spongiform Encephalopathy or BSE), and offers tips on making informed choices when purchasing beef.

"Since the news of the first BSE incident in the United States surfaced, more and more consumers have been coming to our stores asking about the benefits of all-natural and organic beef," said Paul Gingerich, Vice President of Meat for Wild Oats Markets. "Now that Mad Cow disease is a very real issue for us in this country, consumers are seeking alternatives to conventional beef raised on factory farms, and we are offering them several helpful tips and advice on making better, safer beef purchases for their families."

Based on the most commonly asked customer questions, Wild Oats Markets offers the following tips for people who want to have greater confidence in the beef they purchase in light of the recent news of BSE in the U.S.:

  • Buy all-natural or organic beef. The prevailing viewpoint on BSE is that it is transmitted via feed containing animal by-products (meat-and-bone meal). All-natural and organic beef standards  prohibit the use of any animal by-products in the livestock feed. Therefore, cattle raised the natural way are fed a 100 percent vegetarian diet, which is the native food choice for this species. Additionally, all-natural beef contains no antibiotics or growth hormones.
  • Know the source of the beef you buy. Buying beef from trusted sources is one of the primary ways consumers can ensure the safety of their beef. Natural beef is tracked from conception to consumption.
  • Ask if the beef you're buying is from downer cattle (cattle that are non-ambulatory at time of slaughter). Yesterday the USDA banned downer cattle from being used as food for humans.
  • Ask if the beef you're buying is from a dairy farm or cattle ranch. Due to the average five-year production life of a dairy cow, these cattle are older and therefore may be more susceptible to contracting BSE, as the disease has a two-to-five year incubation period. Not only do cattle raised exclusively for beef production produce higher quality, more flavorful beef, but they are typically younger.
  • Buy boneless beef. BSE can reside in the spinal column, therefore cuts of beef such as Porterhouse steaks and T-Bones, which have meat near the spinal column, can have a greater risk of containing BSE. For steaks, the best choices are boneless New York Strip, Ribeye or Sirloin.
  • Have your grocery store grind your beef for you. If you don't have a trusted source for natural meat in your neighborhood, for ground beef used in sauces and for hamburgers, request that round or chuck roast be ground at the store while you are present.
  • Consider beef alternatives. If consumers are still concerned about potential risks associated with Mad Cow disease, there are several alternatives for high-quality and flavorful protein sources. American Bison (buffalo) is the closest to beef, but poultry, pork, lamb and several vegetarian meat substitutes, such as tofu and grain-based products, are also options.

 


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